Top Ten Tips for Making Sales – Tip 2

Sell the Sizzle as much as the Steak. It’s an old salesman’s adage, and some would insist the sizzle is all that matters. It’s the basis of modern marketing – you surround the product in an aura, a suggestive image of whatever lifestyle the client is likely to aspire to. Study advertisements for everything from [...]

By | 2018-01-13T01:28:00+00:00 May 29th, 2010|Marketing|0 Comments