I always laugh when I see TV hospital shows and see the signs by the bedside that say NIL BY MOUTH. As an entrepreneur, author and marketeer I am amazed the way most books gets sold…through word of mouth. I have known this for a long time but only recently it has been driven home to me. Our campaign kicks off on the 1st September, which is literally just around the corner, but for the past few weeks we have been selling pre-launch copies of The Eureka! Enigma. Orders are flooding in and I thought I would find out why. They are coming in from all over the UK, places where I have not done any speaking. As orders have been coming in, I have taken it on myself to phone up a number of these ‘early adopters’ and ask how they got to know about the book. Of the twenty plus that I called, every single one said it was a word of mouth recommendation by a friend, either verbally face-to-face, or over the phone, or over the email. This is very powerful because in this day and age many people are writing books and getting them published, (Print of Demand and the Internet has revolutionized publishing) but of course the acid test is whether those that buy the initial books start talking it up. Word of mouth is still the number one way in which books sell. Worth thinking about, especially if you are a book marketer or a new author yourself.

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