The International bestseller By Ron G Holland

Here is the first chapter: The complete book can be obtained from:


“When you become quiet, it just dawns on you.” – EDISON

It is highly probable that you are reading these lines while browsing in one of America’s multitudinous bookstores, contemplating whether or not to part with your hard-earned money in order to purchase a book. After a cursory glance at the title chapters, what you read now will undoubtedly be the deciding factor in whether you make a purchase or place the book back on the shelf.

If I do have a claim to fame, it is generally recognized that I am a master of the Art of Persuasion. By using my art along with my knowledge of Dynamic Psychology it would be an extremely simple matter for me to contrive a convincing paragraph consisting of exactly what you want to hear; basically, how quickly and simply you can make your fortune and become an overnight success in whatever field you desire. Furthermore, I would convince you that we are both on the same wavelength and that I have a lot to say on a number of complex and controversial subjects that you will enjoy and appreciate. The proven method of inducing people to buy motivational books is to mix the basics up with a number of psychological words, a sprinkling of anecdotes, a liberal peppering of formulas, spread the mixture between the book covers with lashings of sincerity and persuasion and serve it up under the guise of a hypnotic “Get Rich Quick” title. Unfortunately, all too often, the readers of these books are the very same ones who complain quickly and bitterly that they have read reams of self-help material and still have not arrived at their goals.

This is the very bone of my contention. All too often self-help books are written with only one purpose in mind – to sell. The author himself may shy away from certain facts in fear of being labeled unorthodox, capitalistic, and even Machiavellian. Editors may reduce the copy still further by editing out certain facts they consider will not make good copy, and finally the publisher may insist on reducing the script even further by taking out something he considers too controversial. In this writing of each page to sell, instead of writing each page as it really is, the reader is often deprived of many of the facts he desperately needs in order to succeed. If you are one of the many who have read a lot of self-help material, but have always been left short or stranded high and dry, you can now appreciate why!

To say that I am not interested in selling this book would be stupid – of course I want it to sell. But more than that, I am genuinely interested in producing a book that is foolproof in its instructions on how to grow rich. I want to produce a book that will fill the needs of every person who has failed in his or her endeavors; in particular those people who have read a lot in order to attain their goals, but who still have not succeeded.

For far too long the intelligence of the reading public has been insulted by having important questions answered with questions, or what amounts to a play on words. Certainly hundreds of times, if not thousands, we have been told, “It is all in the mind,” or, similarly, “Everything begins with the mind.” No one ever says, “If that is the case, why aren’t all psychologists millionaires? Time and again we are informed that the average human being uses only 15 percent of his potential; never do we get a full explanation of why. Further- more we are never shown how to realize the remaining 85 percent.

Answering these questions formed the backbone of my research. Research, incidentally, that led me along many paths, up many blind alleys, and through much sifting of chaff from wheat. Ultimately, after many years of research my success philosophy is ready for the world. It will enable you to achieve your goals in the shortest possible time. It is a success philosophy to enable you to reach planes of abundance, have all the money you need to spend on your heart’s desires and travel to all those exotic far off lands to see tranquil dawns and luminous dusks. It is your birthright to be able to obtain a pink Cadillac, a palatial Beverly Hills mansion complete with landscaped gardens, manicured lawns and a crystalline swimming pool and to be able to entertain frivolously, if that be your desire. Maybe you just want to get off the nine-to-five treadmill, or perhaps you have a very personal reason for wanting to be rich and famous. For all I know you are human like the rest of us and have funny quirks and traits. You may want riches to enable you to appear more attractive to the opposite sex. Perhaps you feel inferior and need wealth and recognition to show the world how great you are. It could be that you desire fame and fortune to compensate for some loss or misfortune. Whatever your reason, it is probably a good one!

Others will say some of life’s finest things are not things. I agree, and there must be a way of achieving these intangible goals as well, whether they be peace of mind, love, health, happiness or power.

One staggering fact presented itself early on in my research and gave a granite-like foundation to the success philosophy presented here. By observing the fact that Henry Ford never had an industrialist to inspire him to become the apostle of mass production, Andrew Carnegie never knew any tycoons to coax him into becoming a billionaire, and Edison did not have a scientist show him how to become the world’s most celebrated inventor, I saw that none of these people had a success philosophy to follow, a sponsor to motivate them or a yardstick on which to gauge their success. Nor did they have self-help books to assist them. However, all of them excelled in their individual fields of endeavor. The Fords, Carnegies and Edison’s of this world must have known some sort of secret or power to attain the phenomenal success each achieved in his particular vocation which, presumably, the layman had not heard of, nor had access to. I was particularly anxious to discover a common denominator, and whether that common denominator can still be applied to all human endeavors, even today. I found a common denominator of such extreme importance that it is outlined in detail in this very first chapter, entitled “The Principle of Power”. Imagine wanting to become a doctor, scientist, toolmaker, airplane pilot, cordon bleu, or master of any worthwhile profession, art, craft, skill or vocation. Imagine wanting to become any of these by simply reading a book. It would be an absurd notion. Nobody would expect to master any of the above without long and thorough training, practice and study. However, when we enter the world of fame and fortune, the majority of contenders expect to achieve their goals merely by reading shortcut plans to riches – The doctor, scientist or toolmaker understands initially that he will work out a long apprenticeship, gradually gathering up knowledge from people already trained in his profession. He will take exams, learn, study and practice until he becomes proficient enough to work with his own skills, and eventually without the supervision of his superiors and instructors. The books he uses in his studies are tools. As from this very moment you become an apprentice. An Apprentice Millionaire, a Student of Success. No less!

The first thing the Apprentice Millionaire must do is learn to be patient. Before the brain surgeon can put a scalpel to flesh, make that first incision, he has a lot to learn about the brain. Before the Apprentice Millionaire can Talk and Grow Rich, he too has a lot to learn about the mind and brain. Not only his own, but also his prospects’.

The starting point of my research was very simple. I wanted to find out if we really do use only 15 percent of our potential. If that were the case, I wanted to know how to tap the remaining 85 percent. I also wanted to know exactly what it is that is “all in the mind”. and why “everything begins with the mind.” I figured that if I knew the answers to these questions the acquiring of fame and fortune would be a relatively simple task. I took great pains to study much psychology and in doing so came across the brilliant works of the famous Swiss psychologist, Carl Jung. It was Jung’s work that inspired me to do research along the particular lines that I chose. He, among others, noted that the people of the Eastern world are spiritually, mentally and physically more advanced than the people of the Western world.

We in the Western world are materialistic, but the people of the Eastern world know how to train their minds to achieve incredible feats. Through long and patient training of their subconscious minds, the mystics are able to perform unbelievable exploits. They train their minds to enable them to jab skewers in their backs and run needles through the palms of their hands without feeling pain or drawing blood. Although the Westerner has no use for the benefit of being able to perform such feats as these, we certainly do have a use for being able to control our minds so that we may prosper, and at the same time keep mentally and physically fit. All too often does the entrepreneur suffer from nervous exhaustion, stress, ulcers and lack of creative ideas and solutions to problems.

The obvious need (hence my research), was to harmoniously combine the knowledge of the East to complement the materialistic needs of the Westerner. One may call it turning Zen into Yen I The formula you need for all the wealth, success and achievement, and peace of mind, indeed for all the answers to all your problems, and I mean all, is S.S.S. SILENCE, STILLNESS AND SOLITUDE. This is no invention of my own, and research into psychology and studies of world leaders, scientists, musicians, physicists, industrialists, inventors and other famous people proves this great power has been used, unwittingly or intentionally, since the beginning of time. All human success and achievement stems from this one power. It was used by Mozart, Einstein, Carnegie, Shakespeare, Emerson and Edison, to mention a few. This is the power used by the fakirs and mystics of the East and the fire walkers of the Fiji Islands. This power enables the mystics to sit naked in the snow for long periods of time, lash their bodies with whips, drink poison, and to jab nails and skewers into their cheeks and backs without feeling pain or drawing blood. It allows the fire walkers to walk barefooted across red hot coals without feeling any pain. The secret lies in meditation, in Silence, Stillness and Solitude. We shall call this S. S. S.

You must take time out. You must empty your mind. It is no good trying to think of your problems and sort them out consciously. You have been doing that for years, and where has it got you? However hard you try consciously, it will never work out the way you want. The secret of meditation is to hand over your problems to the subconscious mind, which is the master mind, the largest mind, the powerful mind, the creative mind. Think of an iceberg. You know that only one-ninth of the iceberg is visible, and the other eight- ninths of it are below the surface. That huge mass below the surface can be likened to the powerful creative subconscious mind. The small portion on top, the one ninth, is likened to the conscious mind.

Unfortunately, it is the conscious mind we tend to use. Wrongly so, for it is non-creative. The powerful subconscious mind, however, will only operate if given periods of S.S.S.

Alexander Graham Bell and Elmer Gates observed that the brain is both a receiving and a sending station for the vibration of thought. Imagine, then, sitting in a room with perhaps eight radios blaring away (for they, too, are receiving and sending stations) A of which are turned up to the same volume, but tuned into different frequencies. It would be impossible to decipher one from the other. For this same reason you can only hear your subconscious mind in S.S.S. Because, although you do not have eight radios blaring away, you do have a constant background of noise: telephones, radio, television; a motorcycle roars past, a child screams, a car revs up, a dog barks, an airplane flies over. The subconscious mind just cannot compete. Noise kills any hope of the subconscious mind communicating any enlightening ideas for the solving of problems, the making of money, the creating of happiness or the attainment of one’s ambitions and goals. Noise kills genius!

When the world’s greatest inventor, Edison, was asked how he solved problems, he replied, “When you become quiet, it just dawns on you.” You are not required to think. You must take time out to meditate. I say again, not to think – but to empty your mind. “Thinking is the most unhealthy thing in the world,” wrote Oscar Wilde, “and people die of it just as they die of any other disease.”

The first thing you must do is find a place of your own where nobody can disturb you. You must have silence, you must be still and you must be on your own. Forget the gum and cigarettes for just half an hour every day. After you have been practicing meditation for a number of weeks, you will find you like it so much, that it will become one or two hours instead of half an hour. Sit either on the floor or the bed, cross- legged, with your back reasonably straight and gently clasp your hands in front of you. This is a very basic Yoga position. We can now assume you are in the desired position and have attained S.S.S. Now the secret is to empty your mind. This is more difficult than one would imagine. Try not to think of anything. Instead, concentrate on only one object. I choose to focus my attention on a glass prism, but any other object will do just as well. Just look at that object, think of nothing, breathe gently and relax. Try to think of absolutely nothing, for this is the secret of success.

To the layman this hardly seems a logical way of sorting out problems and generating “Success Ideas.” It almost seems a waste of valuable time, with so much to do, so many pressures and problems. How then does it work? It is extremely simple. In the past you have let thoughts just fly through your mind, any thoughts at any time. Let us ‘imagine that one hundred thoughts an hour go through your mind (in reality it is really thousands). If, in your meditation, you can reduce the number of thoughts going through your mind from one hundred an hour to only eighty thoughts an hour, that is an increase of 20 percent efficiency. If you can reduce the number of thoughts to only fifty an hour, that is an increase of 50 percent. The ultimate goal is to think of absolutely nothing. Then you can truthfully say that you have gained the power of concentrated thought by not thinking. It may seem paradoxical, but the mind is more creative when it is less active!

The great explorer, Rear Admiral Richard Byrd, understood what we are talking about. He was the Commanding Officer of the United States Antarctic Service Expeditions. On the eve of his departure from the Antarctic, he broadcast: “It was on my lonely vigil during the long Polar night that I learned the power of silence. The values and problems of life sorted out when I began to listen. . . “Adopt the attitude of listening; not thinking. Silence is golden, silence is gold!

Because emptying your mind is so important, let us see. If we can make an extremely difficult task more simple. Make sure the place you choose for your meditation is someplace where you will not be disturbed. The thought of being disturbed will constantly go through your mind if you know that someone can barge in on you. Personally, I prefer to go right up into the hills, miles away from anywhere and anyone. This is not always practical, but it is absolutely necessary that no one be able to disturb you. Solitude is the nurse of wisdom. I know in some cities it is very difficult to achieve silence. Sometimes double glazing or storm windows reduce the noise level considerably. The local drugstore will supply you with wax ear plugs and the hardware store can usually supply earmuffs similar to those used by jackhammer operators.

I stress that noise kills genius. At first, you will find it difficult to sit still for half an hour, never mind a whole hour. You will probably get cramps and all sorts of uncomfortable feelings, but persevere; the rewards make it all worthwhile. Now for the actual emptying of your mind. The two things that will benefit your meditation greatly are a lighted candle and one of those digital clocks. To empty your mind for half an hour is not the easiest task in the world. However, until you become used to it, breaking down the half hour into thirty separate minutes is by far the easiest way of meditating. The idea is to say to yourself, “For the next minute I will think of nothing,” stare blankly at the candle flame and think of nothing. Just wait for the next digit on the clock to come up. When it does, repeat the thought that for another whole minute you will think of nothing, just empty your mind and again wait for the next digit. You must bring to a halt the incessant chatter that goes on inside your skull, minute after minute, hour after hour, day after day, year in and year out. If you can turn down the noise in your mind, you can hear what else is going on. The noise machine in your brain box must be stopped!

It might help you to know I was a non-believer once, probably just as skeptical as you – dashing here, there and everywhere at breakneck pace, one side of the country to the other, visiting my shops and my businesses everywhere, radio blaring away all the time. At that time I hadn’t heard the German proverb that asks, “What is the use of running when we are not on the right road?” One of my companies collapsed. On top of that an employee embezzled a lot of money. Another company of mine was running at a loss. Thomas Fuller hit the nail on the head when he wrote, “He that is everywhere is nowhere.” I was in such a state I could not think straight. I nearly burnt myself out. I thought I was going to self-destruct. I was numbed by it all, my brain nearly became addled. I found myself playing “Beat the Bailiff” and “Bounce the check.” I didn’t know which way to turn – until I discovered the S.S.S. formula. I just started to sit still and empty my mind. Nothing at all happened for a number of weeks. Then things gradually started to take shape. I did not realize at the time I was unleashing a great power. Solutions to problems just came to me out of the blue. Illuminating ideas presented them- selves and proved to be both practical and profitable, with unfathomable regularity. For once in my life things went right of their own accord; there was no help from me other than following through with the things my subconscious mind told me to do. I just sat still, quietly on my own, for an hour or two every day. Shakespeare wrote, “There’s nothing so becomes a man as modest stillness,” and Dr. Paul Brunton said, “I have found that stillness is strength.”

By meditating in S. S. S. you will begin to enjoy your own mind and until you can enjoy your own mind, you are doomed to fail. It was Plautus, the Roman author, who said, “If you have a contented mind you have enough to enjoy life with.” It’s a crying shame that many people do not have contented minds, but meditation in S.S.S. will cure all that. Regular meditation will put back the twinkle in your eye, the spring back into your step and the backbone into your spine. But all these are just side advantages, they are only the by- product of meditation. Regular meditation is also the solution to Public Enemy #1: stress.

In the Himalayas, they say that the great secret of life is the achievement of action through non-action. Consider for a moment the sun. It is the star forming the center of our system of planets. Everything in our solar system revolves around the sun. Every living thing on out planet is dependent on this one power, for without it all life would be non-existent in a few hours. Yet the sun is still, silent and in solitude. It does not rush here, there and everywhere, yet every- thing revolves around it. Consider the top executive of a large corporation. Does he run hither and thither, does he have people barging in and out of his office, does the telephone continually ring, is the radio blaring away in the background? No! He just sits there in S.S.S., yet everything revolves around him. Any telephone calls are first intercepted by any number of secretaries. People do not barge in on him because his aides and functionaries are there to see that they do not. His minions do the running for him. These analogies only serve to show that it is unnecessary to rush about with noise and in haste to achieve one’s aims and ambitions, or to be in a position of power. Genius never hurries, unless one is an athlete or a racing driver. And the only place that happiness, money and fame come before silence, stillness and solitude is in the dictionary.

The Buddhists have a lovely little story relating to the Principle of Power. The gods were trying to think of a suitable hiding place for the Principle of Power so that mankind would not have the benefit of this great omnipotence. One god suggested hiding it on top of the highest mountain, but another god argued that sooner or later man would conquer even the highest mountain and find it. Another god suggested they hide it in the sea; he, too, was overruled by a god saying that man would conquer the depths and eventually find it. Yet another god put forward the idea of burying it deep underground, but like all the other suggestions this was overruled; as one god pointed out, man would excavate the earth. One wise old god, hearing the argument, put forward the motion that the Principle of Power should be hidden in man himself, for, as he pointed out, “Man would never think of looking there.” The motion was carried.

Einstein obviously thought solitude was of great significance. His work was of immense importance, which included the paper on the Theory of Relativity and his famous equation E=mc2 which opened the doors to the atomic age and, of course, led to the invention of the atomic bomb. The source of his power – which was solitude – is often overshadowed. In 1939 Einstein even wrote a letter outlining the advantages of solitude to the Queen Mother of Belgium. (It is also significant to mention that Einstein’s lectures and papers raised millions of dollars for the war effort.)

Arthur Schopenhauer, the 19th century German philosopher, also thought solitude was of extreme importance and wrote, “Solitude has two advantages; firstly that one is with oneself; and secondly one is not together with others.” And Ibsen got on the bandwagon with, “the strongest man in the world is he who stands alone.”

All achievement, all earned riches have their beginning in an idea. But where do these ideas come from? You cannot just sit down and think of an invention, a best seller, a skateboard or whatever you consider a money making idea. Ideas come to you when you are not thinking. I repeat, not thinking. This is the secret of meditation, to empty your mind. One of the greatest versatile geniuses the world has ever known was Leonardo da Vinci. He painted masterpieces, designed airplanes and built war machines. He had been only a man of talent, until he practiced emptying his mind. He used to stare blankly for hours on end at a pile of ashes. Suddenly his subconscious mind would give him astounding ideas. He was raised on to the plane of genius. By going out of our minds once a day we can come to our senses!

Do you feel like a matchstick on the top of a wave, being lifted up and crashed down with the tide? That is what happens when you listen to other people and to your conscious mind. If you were to listen to your sub- conscious mind, you would never make a mistake. You would go from strength to strength, making your own decisions, never faltering. Only the subconscious mind has this power. It requires no thinking, no effort. Just S.S.S. Perhaps the great poet Cary had this in mind when he wrote:

Strive not to banish pain and doubt,
In pleasure’s noisy din.
The peace thou seekest from without
Is only found within.

William Wordsworth refers to “A happy stillness of mind.” There is also in one of his poems the line “The world is too much with us.” Take time out to meditate, to empty your mind. Be in this world, but not of it.

The relaxing and breathing is a very important part of meditation. The dried air of central heating is no good at all. The Tibetans sit cross-legged in the crisp, fresh, jasmine-scented air of the Himalayas, under a turquoise sky, amongst the deodars, neems and pines. That is the ideal. Get as near to the ideal as possible, even if it means going out into the country, or up a hill. Most people are too busy earning a living to make any real money, most people are frightened to take time out to meditate in S.S.S., and the average American works himself to death so that he can live. There is no need to be a workaholic, not when you mediate in S.S.S.

J. Paul Getty spent nearly six months of every year in the quiet English countryside at his Sutton Place residence. Howard Hughes spent the last fifteen years of his life in nearly total solitude; sometimes days would go by and he wouldn’t even allow his Mormon aides near him. He bought tracts of land, hotels and gambling casinos in Las Vegas and nobody, other than a few aides, even saw him. Dr. Elmer Gates had a specially constructed soundproof room built where he could sit in S.S.S. and draw upon his creative subconscious mind. Some of the largest corporations in America paid him substantial fees for his ideas. He also created over two hundred useful patents.

Franklin D. Roosevelt spent long periods of time alone while recovering from a polio attack. Harry Truman spent time alone on a Missouri farm. John Bunyan spent years in jail in solitary confinement, where he wrote one of the world’s greatest pieces of literature, Pilgrim’s Progress.

You see, in the past your subconscious mind has told you to do many things. Many things. But you never heard, listened or obeyed. You thought you knew best, and where did it get you? You see, the power of the subconscious mind, powerful as it is, only impels. It does not compel. You can ignore your sub- conscious mind now, as you have done in the past. Unfortunately, you will not succeed in your ambitions and desires until you do learn to listen, to follow and to be guided by your subconscious. I cannot tell you more emphatically. Only you can decide your future. If you did only a hundredth of the research and study I have done into the human mind, you would see why. The conscious mind is non-creative, it is but an act. The subconscious mind (remember the iceberg?) the greater portion, which is below the surface, is creative. It can build, plan, compute, assimilate and originate, it never makes a mistake. Never.

I take you back a few thousand years, and we find Aesop playing marbles on a cobbled street with some urchins. He is thoroughly enjoying himself and generally fooling around. Two elders come across and start to ridicule Aesop for playing marbles and silly games with mere boys. Aesop, as usual, explains that men of their wisdom never leave a bow with its strings in tension, but always take the strings off the bows, so that when they are needed they will be strong and powerful and ready for action. The human mind he explained, is the same. One must empty it and relax it, for a mind under continuous tension can be likened to the bow under continuous tension. The mind needs relaxation if it is to remain fit for concentrated thought. Now, I can already hear you saying “But I thought you said we don’t have to do any thinking, you said the secret of success was not thinking.” Let me explain further: you don’t have to be thinking a thing, to be thinking of it. The best example is that of being lost for a word or a name, and when you had forgotten about it, when you were not thinking, out of the blue it came to you. Our subconscious mind still keeps on thinking although we do not realize it. It works away solving problems and creating success ideas twenty- four hours a day, and we don’t even realize it. But when the subconscious mind hands over a solution to a problem or a “success idea” to your conscious mind you never hear it until you meditate in S.S.S. William James once wrote, “Compared with what we ought to is be, we are only half awake, we are making use of only a small part of our mental resources.” Now you know why.

Charlie Chaplin, one of the world’s greatest actors, was renowned for taking time out in S. S. S. He used to sit on a deserted beach by some rocks for literally hours on end. He is not alone, for if you do some reading and research you will find that all great men, millionaires and tycoons do this, some of them without even realizing what they are doing. Winston Churchill, one of the world’s greatest orators, used to spend hours on his own, and it was he who wrote, “Solitary trees, if they grow at all, grow strong.”

Meditation in S.S.S. induces a state of calm, beneficial to the whole of the nervous system. That is why when you come back from a holiday your problems seem to have sorted themselves out. Because you for- got your problems when you were relaxing and enjoying yourself, your subconscious mind solved the problems for you. It came up with the answers you could never have thought of consciously.

Observe someone who you yourself personally consider to be great, wealthy or famous, and see whether they rush around in continual panic with furrowed brow and continuous frown. I can tell you here and now that they do not. This is because anyone who has reached a station in life where he may be termed successful has done so by following the directions of his subconscious mind, which shows you the easy, right and short-cut way to success. Let all your plans and behavior have the selfsame foundation.

Because meditation in S.S.S. is an extremely pleasant experience you must not get lulled into thinking that you can now sort out your problems consciously. This is wrong and must be avoided. It is admittedly an easy mistake to make – in all the quietness and being on your own and keeping still, there seems an ideal opportunity for sorting out life and its problems. Do not fall into this trap. By thinking consciously you will never receive the true to problems or generate real “success ideas.” doubt, you must empty your mind, think what we are aiming for is something infinitely more powerful than the – – trying to sort out your problems consciously, even in S.S.S., you are defeating the whole object of the daily exercise.

Oh so many people want “Peace of Mind”; unfortunately, their lives are not geared to attaining it. Most cars are Re jukeboxes on wheels. Everywhere you go you have a background of noise. You have heard the expression, “I can’t hear myself think.” Well, this is exactly what happens – with all that noise going on, you fail to hear your subconscious mind telling you the things to do to make you happy, to solve problems and start living. By having that radio blaring away and that constant background of noise, you are killing the goose that lays the golden egg, the subconscious mind.

Let us once again look at the saying they have in the Himalayas, “The great secret of life is the achievement of action through non-action.” Well, it’s like this: many millions of people, including yourself, have worked, strived and struggled, in fact carried out millions upon millions of actions, but where has that got them, or for that matter, you? Nowhere I You have not achieved your goals and aspirations. All your actions have been wrong actions. Through the practice of meditation we ensure that THROUGH NON-ACTION WE MAKE RIGHT ACTIONS!

It is important to clarify two points. The first is that in S.S.S. we must attempt to reduce the continuous flow of thoughts that go through one’s mind. There are many ways of referring to these thoughts: roof brain chatter, mind tape loop, incessant chatter in the skull, worries, or noise machine in the brain box – all refer to the thousands of unwanted thoughts that go through our minds hour after hour, day after day. The one term that includes all of these succinctly is “internal dialogue.” Make sure you inscribe this phrase indelibly on your cranium, for it is going to crop up frequently throughout this book.

The second point I want to clarify concerns the success ideas” that come to the quiet, receptive mind. These success ideas are sometimes known as hunches, inspirations or promptings of the subconscious mind, solutions that just come out of the blue, urges or gut feelings. The one term that includes all of these is Eureka! There is no limitation to the Eureka! Experience; it can come as a fully blown success idea or just as a prompting. Eureka! means “I have found it.” If you think a Eureka! only comes to a genius, this book will show you how to attain genius.

“I have discovered it” was the exclamation attributed to Archimedes upon discovering a method of determining the purity of gold. Archimedes also had a Eureka! experience when he got into the bathtub and, noticing the water level rise, discovered the way to measure the mass of irregularly shaped objects.

Eureka! is the motto of the State of California, which probably leads to the belief that all new ideas, worldwide, begin there. Certainly many trends, fads, crazes and ideas have come from California, but certainly not all.

Make more than a mental note of the word Eureka I because it crops up with the same frequency as “internal dialogue.” For good reason, too: stop the internal dialogue in S. S. S. and you will hear the Eureka’s!

If, when you began to read this, you said “I can’t afford to take time out to meditate,” you will by now surely realize that you can’t afford not to!


1. Prepare a spare room for your own private meditation in S.S.S.
2. Buy wax ear plugs and a double glazing or storm windows to level down. Noise kills genius.
3. Set aside at least 30 minutes every day exception – for your meditation.
4. To hear what your subconscious mind must stop the noise inside your head as well as external noise. When you become quiet, dawns on you.”
5. You must follow through with what the mind tells you to do. As powerful as the conscious mind is, it only impels. It does not compel.
6. The internal dialogue is the incessant goes on involuntarily within your mind. are success ideas that come from the – mind. Stop the internal dialogue and you the Eureka’s!

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