Don’t be a Shrinking Violet. “I don’t want to seem pushy” is a very English thing – we pride ourselves on our reserve and politeness is our middle name. Again it’s all about fear of rejection. But you have to steer the client towards the sale, if you don’t you’re wasting their time as well as your own. If a client persists in saying “no” it’s not the end of the world and all in a day’s work.